Track 4 — Build & monetise 构建与变现 · M18 · 30 min · Live today
Ten ways a twin is monetised
Monetisation is broader than selling: cost avoided internally, one-off build fees, subscriptions, usage-based pricing and marketplace bundles. Some models are live today; in-app paid commerce is planned (W5).
After this module you can…
- Choose the right monetisation model for a given twin and buyer.
- Price a twin using hours saved rather than tokens consumed.
- State honestly which monetisation paths are not live yet.
Key points
- Cost avoided is monetisation too — and it is the only model that is fully live today.
- Price against the buyer's hourly cost, never against your token bill.
- Governance evidence is the upsell: receipts are what a client will pay a premium for.
- Until in-app commerce ships, invoice outside the platform and keep the receipt as proof of delivery.
Hands-on exercise: Price one twin
- Take one template and name its buyer in one sentence.
- Pick a monetisation model and write the price with the reason.
- Write the one sentence of honest scope: what it will not do.
Evidence of success: A one-paragraph offer a stranger could say yes to.
Knowledge check
Getting it wrong is fine — the explanation tells you why.
1. Which monetisation model is fully available today?
2. What should a price be anchored to?
Module 18 of 20 · progress is stored on this device.